Privacy Policy

Last updated: October 2026

Michigan CPL Training Academy, LLC (“MCTA,” “we,” “us”) runs michigancpltrainingacademy.com and our online registration page at my.michigancpltrainingacademy.com. This policy explains what information we collect, how we use it, and the choices you have.

Information we collect

Information you give us when you register. Your name, email address and mobile phone number, the same details for any additional students you register, the class date and any add-ons you choose, and any discount or gift certificate code you enter.

Payment information. Payments are processed by our payment processor, Stripe. Your card details go directly to Stripe; we never see or store your full card number.

Class records. The liability waiver you sign before class, your attendance, and your course completion and certificate records, which you need for your CPL application.

Information collected automatically. When you visit our websites we collect information such as the pages you view, the page that sent you to us, your device and browser type, and how you use our registration page. We use cookies and similar technologies for this, including an anonymous visitor ID stored in your browser.

How we use your information

  • To book your seat, run your class, and issue your certificate.
  • To send your confirmation, reminders, and any change to your class date, time or location by email or text message.
  • To process payments, reschedules and gift certificates.
  • If you start registering but don’t finish, we may send you one or more reminder emails about completing your registration.
  • To answer your questions and provide customer service.
  • To understand how people use our websites so we can make registration easier.
  • To prevent fraud and comply with the law.

Text messages

If you agree to receive text messages, we use your mobile number only to send messages about your class: confirmations, reminders, schedule changes and replies to your questions. We never send marketing texts. Agreeing to receive texts is not required to book a class.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for help. See our Text Message Terms for details.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Analytics and session recordings

We use Google Analytics to understand how visitors use our website. You can learn how Google uses this data at policies.google.com/technologies/partner-sites, and opt out with the Google Analytics opt-out browser add-on.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

On our registration page, the personal details you type (names, email addresses, phone numbers and codes) are hidden from these recordings, and your card details are never visible to them.

Your mobile number and text message consent are never shared with Google, Microsoft or any advertising partner.

How we share information

We do not sell your personal information, and we do not share it with other companies for their own marketing. We share it only:

  • With service providers that help us run our business, such as our payment processor (Stripe), scheduling system (Acuity Scheduling), online waiver provider (Smartwaiver), text message provider (Twilio), email provider, and analytics providers (Google and Microsoft). They may use it only to provide their services to us.
  • When required by law, court order or other legal process, or to protect our rights, our students or others.
  • If our business is sold or reorganized, as part of that transaction.

All of the above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties, including in a sale or reorganization of our business.

Cookies and your choices

You can block or delete cookies in your browser settings. Some parts of our websites, including registration, may not work properly without them.

How long we keep information

We keep your information for as long as we need it for the purposes above, including keeping class and certificate records and meeting legal, tax and accounting requirements.

Security

We use reasonable safeguards to protect your information, but no website or system can be guaranteed to be completely secure.

Children

Our classes are for adults. Our websites are not directed to children under 13, and we do not knowingly collect their personal information.

Access, correction and deletion

You can ask to see, correct or delete the personal information we hold about you by contacting us below. We may need to keep some records, such as payment records and certificates of completion, where the law or our obligations require it.

Changes to this policy

We may update this policy from time to time. The “last updated” date at the top shows when it last changed.

Contact us

Michigan CPL Training Academy, LLC
32231 Schoolcraft Rd, Suite 201
Livonia, MI 48150
Phone: 313-473-0002
Email: registration@michigancpltrainingacademy.com